Upcoming Junior’s Fashion Week 2017 in Mumbai

September 24, 2017 Shubhreet


“What you wear is how you present yourself to the world. Fashion is an instant language.” – Miuccia Prada.

If you think about it, the quote above rings true in more ways than we realise. Everyone has a different sense of style and fashion. For example, I absolutely love clothes and shoes but my style is casual most of the time. Unless an occasion specially demands it, I’ll probably go everywhere in my shorts, tops and sneakers. But, I love funky sneakers… My latest obsession is thick plain white kicks. I try on a dozen shorts before I buy the perfect fit. And I have tops to match every mood.

But I never realised how kids relate to clothes in their own way. I see it in Karma… She’s also a shorts, tee & sneakers kind of girl. She’s only 2.5 years old and selects what she wants to wear every morning. It could be her favourite shark T-shirt with denim shorts or a plain white top with pink shorts, but she already has a sense of what she likes and feels comfortable in. That’s when I realised, fashion starts young, without us even knowing it!

Junior’s Fashion Week 2017

Ever since Karma was born, my love for clothes has gone up two-folds. I love dressing her up & always try to get clothes that reflect her upbeat personality.

That’s one of the reasons I am so excited about the upcoming Junior’s Fashion Week event in Mumbai on 30th September and 1st October. I couldn’t attend last year but had heard so much about it and am really looking forward to it this time. For those of you don’t know, Junior’s Fashion Week is a children’s fashion runway showcase starring kids aged between 4 to 15 years of age. It brings together young talent, brands and customers under one roof for one energy driven event. The event is held in multiple cities every year.

The Stars of Junior Fashion Week

I saw some photos and videos from the various JFW events last year and I was blown away by how confident all the kids were on stage. Walking the ramp in front of so many people would scare most adults but these kids looked adorable. Then I found out that JFW provides a portfolio of services to it’s junior clients. It includes pre event workshops, astounding photo shoots, mentoring by the celebrated fashion gurus and a remarkable experience of walking down the runway for reputed brands. The abridged deliverance is given to the kids individually under the show’s celebrated director’s guidance. I will be attending the workshop too and will surely get you a sneak peek into how it’s done.

The minimum age is 4 years or else I would have loved to sign up Karma for this. It’s not just about being on stage but I feel meeting other kids, doing a fun thing and getting tips on how to face a crowd is an experience altogether. In case your child is within the ages of 4-15 years, then you can find all registration details here. I have to wait another two years. 😉

Brands at JFW 2017

I am quite excited to see the latest Autumn Winter 2017 collections by U.S. Polo Assn. Kids, Marks & Spencer, London and Allen Solly Junior. These brands are known for their style, comfort and quality. When it comes to kids, just buying pretty clothes is not enough… Parents have to make to sure the quality and comfort level is top notch. So I really can’t wait to see what these brands have in store for us. In case you want to read more about Junior’s Fashion Week, then check out their website or follow them on Facebook and Instagram. Please do stay tuned to my Instagram and Facebook this coming weekend to get live updates and reports on my favourite things at the event.

I am the Blogger-in-Chief for JFW 2017 Mumbai event and hence, got the opportunity to connect with them and will be attending the events and reviewing it in detail on my blog and social media.